zineport.blogg.se - Linkedin live launch

#LINKEDIN LIVE LAUNCH REGISTRATION#
#LINKEDIN LIVE LAUNCH PROFESSIONAL#

This flexibility should allow you to adapt to the availability of your targets, the content format chosen and the expected level of interactivity.īut let's be clear: on LinkedIn as on other social media, more than the format of the Live, it's the content and the interaction it generates thanks to a conversational tone that make the difference. LinkedIn recommends a duration of "more than 15 minutes" and I recommend "maximum 1 hour". Technically, a Live can last up to 4 hours.

Demo/presentation of products, services, employees.

Once determined, it is time to select one or the other relevant Live format, among which : Because ideally, before clicking on "Go Live", yes, three times yes, it is better to start by defining your targets, your editorial line, your publication rhythm, your goals. It will obviously depend on their targets and the strategy of their (personal) brand, company or institution. In concrete terms, how can marketers take advantage of LinkedIn Live and integrate it into their strategies? What are the different types of LinkedIn Live videos?

Tease certain parts of virtual or IRL events.

Present its latest partnerships, products and services.

Promote job offers and, in doing so, work on the employer brand, by humanizing it.

Interact with your targets around more or less relevant content.

Create a proximity with its audience ("authentic" branding).

#LINKEDIN LIVE LAUNCH PROFESSIONAL#

In particular, it allows, in an extremely favorable professional context, to : The Microsoft subsidiary still claims that live videos generate on average 7x more reactions and 24x more comments than native videos, even though these figures date back to more than a year ago, when the novelty effect, in the midst of containment, was probably particularly engagement-generating.Īlso, again according to LinkedIn, events that use a live video stream generate twice as much engagement as events without video.īeyond these engagement statistics, which are impossible to verify anyway, the LinkedIn Live feature has some serious advantages. And synchronization with a CRM is also possible, via Zapier.

The export of the data of people who have clicked on "attend" can be done at any time.

#LINKEDIN LIVE LAUNCH REGISTRATION#

But, if you broadcast a live in an event of a LinkedIn page, it is possible to be "paid" in personal data, since LinkedIn proposes to add a registration form with up to 6 fields (including to access the "replay"). The broadcast must go through a third-party tool (read below) before being posted on LinkedIn.įor the moment, organizing a Live is not monetizable.

Another peculiarity: unlike Live videos on Twitch, YouTube, Facebook, Instagram, Twitter, etc., it is impossible to broadcast LinkedIn Live videos from the platform itself.